Brand Story

Lifestyle and culture brand with Celebration of creativity, imagination, sustainability and comfort

With Korean local accent in our collection where the most important things are the products and let the imagination fly thank to our past experience, AMAG STUDIO comes from AIM who is vibrant, quality, artistic and fun for the happy moments in which we all live together as a family and friends.

AMAG STUDIO, a brand is ourselves where comfort and awareness about the planet we live in come first.

We are a brother and sister behind the brand with different trajectories but with a common goal, enjoy with what we do and contribute to society with something good!

Bohan Shim is the creative director of AMAG STUDIO. He studied fashion design and worked at the luxury brand in Milan, Italy. With a wide experience for handbag and leather goods' design in the fashion industry, he had the desire to design a collection together with his sister, Yunju Shim who has been working in the fashion jewelry business as an entrepreneur. They both are able to create something worthy from their sketches in their mind.

Most of our products are made in Korea where we live. All the collection is made with natural materials and fabrics designed for everyday life and comfort. We manage our suppliers regularly and control the whole process directly and we know closely all the people behind everything, fabrics, employers, manufacturing dyes, labeling, and so on. We are trying to make sure of every step of the chain to ensure the quality of work of each of the people who are part of our project.

One of our most important things is proximity, the environment, and quality. Our products are not harmful to people, animals, or the environment and we contribute to society by being more responsible in all sustainable ways, always concentrating on working with high social & ethical criteria.


Basics  - short phrases that describe us:

- Sustainable lifestyle and culture

- Low impact dying processes

- People & Planet - friendly materials

- Creative expression

- With classical and artistic heritage

- A little bit of vintage - Pop and fun touch

- Growing part of digital tech

- Essential wardrobe - embrace cozy comfort


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